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This site states the following, "The intended animation requires a newer version of Flash Player." We noticed that the web site said " To upgrade to the current player." It also stated " Bring out the BEST in your smile. Dr Jeff Kwong - creating beautiful smiles. In El Dorado Hills, CA. Welcome to the Orthodontic practice of Dr. Jeff Kwong! And his staff combine state-of-the-art orthodontic technology with personal treatment, leading to happier patients gaining healthy smiles in a comfortable and caring environment." The header had jeff kwong as the highest ranking keyword. It was followed by el dorado hills, california, and ca which isn't as ranked as highly as jeff kwong. The next words the site uses is orthodontics. orthodontist was also included and will not be viewed by search engines.